Baby Products Market Analysis, Growth Opportunities and Recent Trends by Application 2022 to 2030

 Baby Products Industry Overview

The global baby products market size was valued at USD 214.13 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.7% from 2022 to 2030.

One of the primary factors driving market expansion is consumer preferences are shifting toward high-quality, utility-driven, and premium baby products. Additionally, the significant increase in awareness among parents pertaining to baby's health and hygiene fuels market expansion and many medical practitioners recommend parents regular usage of personal care products for better skin nourishment of the baby boosts the market growth. Covid-19 was an incomparable global public health crisis that affected almost every industry vertical, and the long-term effects are anticipated to impact the industry growth during the forecast period.

Gather more insights about the market drivers, restrains and growth of the Global Baby Products Market

In the month of April 2020, when India was in complete lockdown to overcome COVID-19 pandemic, there was a decline observed in the spending share of baby care products, particularly in the convenience stores across major cities, as per research study conducted by GVR. Among types of baby care products, wipes and baby diapers witnessed lowered spending indices between March and April that same year, meanwhile, baby food saw a significant increase towards the end of April 2020.

Parents around the world have become more cautious when selecting any baby-related products, be it baby food, baby cosmetics & toiletries, or baby safety & convenience. Demand for chemical-free and harmless baby care toiletries has been mounting due to rising awareness associated with various health-related issues, such as fungal and bacterial infections, caused by synthetic baby products and toiletries. This has spurred the demand for skin, bathing, and other toiletries products for which consumers are willing to pay premium prices depending on their quality. Moreover, innovative packaging and the incorporation of specific organic ingredients that have multiple health benefits are likely to boost the growth of the market.

The rise in the population of working women particularly in an emerging country such as India contributes to the increased baby care products sector, making it one of the most significantly growing markets in India. The demand for baby products has seen to be growing significantly owing to increased disposable income and the spending power of the population on such superior quality products that assure improved baby health. Rising awareness about the health benefits of consuming baby food that have fewer pesticide residues and is particularly formulated for infants to toddlers, approximately between six months to two years of age further augments its demand.

Infants and toddlers are more prone to foodborne illness as their immune systems are not fully developed to combat infections. Therefore, factors such as premium quality products and their safety are amongst the most important criteria influencing the buyer’s decision. Moreover, the growing demand for gluten-free versions of baby food products is uplifting the industry growth of baby products. Health organizations such as FDA, have set strict guidelines for baby foods and the use of chemicals owing to their side effects on the human body. These factors in turn are likely to supplement the market growth.

The online availability of baby care products and the increase in internet penetration consolidate the market expansion across the globe. The rising number of smartphone users, easy access to internet connectivity, and the rise in the use of e-banking systems is projected to aid in the sales of baby products through online platform. Owing to hectic lifestyles, consumers opt for the convenience of online shopping instead of visiting physical stores, which not only offer instant doorstep delivery but multiple discounts and offers at the same time. The use of mobile wallets is anticipated to increase in the years to come.

Browse through Grand View Research's Clothing, Footwear & Accessories Industry Research Reports.

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Baby Products Market Segmentation

Grand View Research has segmented the global baby products market based on product and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2030)
    • Baby Cosmetics & Toiletries
    • Baby Skin Care Products
    • Baby Food
    • Baby Food Snacks
  • Regional Outlook (Revenue, USD Million, 2017 - 2030)
    • North America
    • Europe
    • Asia Pacific
    • Central & South America
    • Middle East & Africa (MEA)

Key Companies profiled:

Some prominent players in the global Baby Products market include

  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • Procter & Gamble
  • Unilever
  • Britax
  • Chicco
  • Dorel Industries
  • Beiersdorf AG
  • Fujian Hengan Group
  • Nestlé S.A.

Order a free sample PDF of the Baby Products Market Intelligence Study, published by Grand View Research.

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