Beer Market Geographic Segmentation, Analysis by Types and Regions and Forecast to 2022
The global Beer Market was priced at US$ 485.2 billion in 2014 and is expected to witness a substantial CAGR in the years to come. This could be attributed to the fact that consumers pertaining to the market are turning out to be increasingly experimental with regards to their consumption habits. In other words, they are hunting for novel beer styles and experiences. As such, demand for imported brands, premium brands, and craft beer is on the rise.
The other factor
driving the demand for premium products is the ever-increasing spending power
of consumers. To address this demand, manufacturers are into development of
novel premium products. The latest trend in this regard is call for
alcohol-free beers.
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The beer market is seeing inclination of consumers toward black beer. This could be credited to shift toward craft beverages and expansion of breweries. Europe is estimated to be the biggest market on the count of black beer; thanks to penetration by Molson Coors Brewing Company and Anheuser-Busch InBev.
Global Beer Product Outlook (Revenue, USD Billion, 2012 - 2022)
• Light Beer
• Strong Beer
Global Beer Production Outlook (Revenue, USD Billion, 2012 - 2022)
• Macro
• Micro
Global Beer Category Outlook (Revenue, USD Billion, 2012 - 2022)
•
Premium
• Super Premium
• Normal
Global Beer Packaging Outlook (Revenue, USD Billion, 2012 - 2022)
•
Canned
• Bottled
• Draught
The other players contributing to the beer market include Beijing Yanjing Brewery, Carlsberg Group, Diageo PLC, Dogfish Head Craft Brewery, Squatters Pub, Sierra Nevada Brewing Co., and Boston Beer Company.
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The beer market is segmented by type of
product, price, packaging, and geography. By product type, the market spans
wheat, stout, lager (mainstream lager, premium lager), flavored, dark, mixes,
ale, cider, non-alcoholic, and low alcohol. By price, the segmentation goes
like standard, super premium, and premium. By packaging, the market says
draught, canned, and bottled. By geography, the market states North America,
Europe, Asia Pacific, MEA, and LATAM.
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