Mascara Market Scope, Sales Analysis and Growth Rate Insights till 2025


29th January 2019 – Global Mascara Market is segmented on the basis of types, systems, application, distribution channel and region. Mascara is one of the most commonly used cosmetics for eyes. In modern mascara formulations the purpose of mascara is to darken, lengthen and thicken the eyelashes. For decades formulators have been working on achieving these attributes while trying to eliminate some of the problems associated with mascara such as smudging, difficult removal, clumping etc. Mascaras must be carefully formulated to allow easy and even application without smudging. Millions of women use mascara to make their lashes lush. It's been around since the 19th century, and those tubes and wands are still enhancing attractiveness of eyes.

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Mascara's ingredients typically include a carbon black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax. Mascara coats the lashes with the pigment and other ingredients to make the lashes stand out. Different formulas and different brush types can give different results; for example, lengthening mascaras may coat the lashes with polymers to create a smoother, longer look from root to tip; thickening formulas may include plumping agents to make each lash look fuller.


On the basis of type, the global market is classified into regular mascaras, waterproof mascaras or water resistant mascaras, clear mascaras. Waterproof Mascaras or Water resistant mascaras work even when they come in contact with moisture because they typically contain a chemical called dimethiconecopolyol that helps the product adhere to lashes even in wet or humid conditions.

Clear mascaras are different from other mascaras because they lack the pigments or coloring agents. It gives a cleaner, neater look, align lashes, and provide a bit natural-looking lash enhancement. On the basis of system, the global market is classified into water-based, solvent-based, water/solvent emulsion systems.

Key Vendors
• L'Oreal
• Procter & Gamble
• Estee Lauder
• Avon
• PIAS
• DHC
• Shiseido
• LVMH
• Thefaceshop
• Revlon and many others

Market Segmentation on the basis of Product Types,
• Water Resistant
• Waterpoof
• Regular

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Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Mascara in these regions, from 2013 to 2025 (forecast), covering
• North America
• Europe
• China
• Japan
• Southeast Asia
• India
Location: Felton, CA, USA

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