Mobile Value Added Services (MVAS) Market Key Players, Trends and Business Development Strategy 2017-2022

The global Mobile Value Added Services(MVAS) Market is expected to witness substantial growth over the forecast period owing to innovation and rise in smartphone sales worldwide. High penetration of mobile phones in emerging as well as developed countries provides avenues for industry growth. Traditionally, internet speed was the major issue faced by the consumers; however, this gap has been addressed efficiently with the roll-out of 3G and 4G services. Launch of 3G and 4G service along with the expected launch of BWA services across several countries is anticipated to play a key role in uplifting the industry growth.

 Access Mobile Value Added Services (MVAS) Market Report with TOC @ https://www.millioninsights.com/industry-reports/mobile-value-added-services-mvas-market

Growing collaboration among the critical components of this industry including mobile operators, handset manufacturers and content creators is a trend set to fuel demand over the forecast period. In last few years, the market witnessed limited number of services; however, the future growth is expected to be healthy with the availability of a broad range of service catering existing as well emerging consumer requirements in terms of speed and value for money. The future adoption rate for MVAS depends substantially on the current consumer awareness regarding these services, particularly in the developing regions, and may pose a challenge to industry growth.

Mobile value added services offer great opportunity to manufacturers, service providers and operators by providing vast number of services, generating considerable revenues and reaching out to maximum customers. Mobile value added service (MVAS) vendors provide extensive services including SMS, sports, infotainment, instant messages, mobile advertising, location-based services, mobile email and mobile wallets in order to cater the end-user requirements. Providing the above mentioned solutions and services may aid operators to expand their market and enhance their business value. The industry is characterized with the introduction of new technologies. Several companies provide 3G and 4G services, which is expected to drive the mobile value added services market growth. Growing demand for application based services allows mobile service providers to come up with separate platforms enabling the usage of3G or 4G services. Growing demand for M-commerce, M-law and M-governance is set to drive the market over the next seven years. Delivery of mobile services have experienced and upward trend along with an upsurge in Appstore and Google play subscribers and/ or users. Since the time of their inception, these application platforms are major content specifically devised for Apple and Android users. The industry is poised for growth owing to the aforementioned factors.

Internet of things is expected to play a key role in expediting the demand over the forecast period. This may be ascribed to need for high speed network speeds, which is the core requirement of any smart device used today. Mobile value added services are broadly segmented into three categories including network VAS, Consumer VAS and enterprise VAS. Constant innovations have created numerous opportunities for mobile TV, cloud-based music storage, and digital gaming services. Increasing demand for offerings such as mobile wallets, mobile payments, and mobile banking that provide banking solutions to customers including fast transactions, efficient withdrawals and transfer of money at a high speed and low tariff are critical success factors.

Key Players Analysis Covered in Report includes,
• Google
• Apple
• Comviva Technologies
• AT&T
• Vodafone
• OnMobile
• KongZhong
• One97 Communication
• Comverse
• InMobi and many others

Market segment by Type, Mobile Value Added Services (MVAS) can be split into
• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment

Market segment by Application, Mobile Value Added Services (MVAS) can be split into
• Financial
• Customer Value
• Lifestyle
• Utilities
• Consumer Goods
• Advertising
• Broadcasting
• Others

Request a Sample Copy of Mobile Value Added Services (MVAS) Market Report @ https://www.millioninsights.com/industry-reports/mobile-value-added-services-mvas-market/request-sample

Market segment by Regions/Countries, this report covers
• United States
• EU
• Japan
• China
• India

• Southeast Asia
Location: Felton, CA, USA

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